That introductory phrase is one of the most powerful devices we humans have for engagement and connection, yet companies rarely ever leverage it effectively and consistently when it comes to attracting customers.
The business environment is hyper competitive and moving at breakneck speed. We are exposed to literally hundreds of brands each day. So how do you compete? Instead of focusing solely on the financials businesses need to start focusing on building assets. And that’s where brand building comes into play. But where to start?
Your brand is why your company exists. Your audience is who you’re trying to reach…and your offering is the gap you’re trying to fill. At the center of all this—is story. Just as the three colors of light coalesce to form the foundation of how we perceive the world, so is story at the heart in connecting with your audience’s mind.
At Detyper we work with small and large businesses to help them craft their story to appeal to audiences that share their values. Customers aren’t satisfied with transactional relationships anymore, they want to feel empowered and believe they’re part of something bigger.
Our Approach
We believe that the beauty of every project lies in its own unique set of challenges and it is the result of the creative and collaborative processes that makes our work exciting and rewarding. It is these challenges that drive the work we do—regardless of the medium. Design is not an end product but a process of discovery and validation. From concept to execution, we do it all.
“There are no boring companies, just boring brands.”
— david brier
Our work experience ranges from blue-chip brands to boutique labels. We work on and manage a variety of projects ranging from complete branding packages, special marketing campaigns, to motion graphics. But despite the project diversity the challenges and core design principles remain the same. This is why we enjoy the learning and pushing the boundaries of what is possible.
Oscar Valdez, Principal / Creative Director
Oscar Valdez, Principal / Creative DirectorManaging all aspects of the creative for clients, Oscar provides the experience and insight that result in engaging outcomes.
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Your brand is unique, let’s talk
Whether your business is new or has been trading for many years, the fact is that your brand always needs to be evolving. Customers are increasingly demanding more and it’s up to us to deliver. If you are interested in learning more about Detyper or its services please feel free to contact us.
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